Category: Branding Tips & Strategies

More Than Just Pretty Pictures: The Indispensable Role of Graphic Design for Your Ugandan Brand

Employee empowerment will be one of several key components helping the company meet its growth goals, Rohr says. It's a strategy Rohr says worked well for him in his previous role as CEO of specialty chemical producer Albemarle Corp. (IW500/289). At Celanese, Rohr says he plans to have employees more...
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The Pulse of Print: Unpacking Uganda’s Vibrant Printing Industry

Anyone who’s ever been in a similar situation—and that’s all of us—can empathize. Even with tasks we've done a million times—like speaking a second language, walking up stairs, or navigating the grocery store—under pressure or observation, we get psyched out. We lose the most basic skills. Lorem ipsum dolor sit…
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The Power of Consistency: Unifying Your Brand Identity Across All Touchpoints in Uganda

It is tempting to think that Supply Chain 4.0 consists primarily in implementing a set of disruptive Industry 4.0 technologies. However, to transform from a traditional to a fully digital and interconnected supply chain requires a new way of strategic supply chain management. There are four key questions to be…
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